A brand that celebrates women who have unique strength and superpowers. The pioneers in fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. Michi's signature is based on superheroines, ‘90’s European designers and nature.
The brand pursuits the empowerment of women. Design, performance and versatility are at the core of everything that the brand does. Part of their values involve eco-friendly, sustainable Bluesign® and Oeko-Tex® certified textiles that are constructed to last. Women's activewear like no other.