Andrea Morris, the founder of the American & Canadian brand, used her experience with tech to develop an innovative type of rubber, originally created for carpet pads. The material’s distinctive qualities – its exceptionally grippy texture, its eco-friendliness and its durability – could make it the perfect yoga mat.
The brand has grown to offer all yoguis around the world elevating essentials, produced with an emphasis on performance, comfort, and contemporary design. In Spring of 2018 B Yoga purchased Halfmoon Yoga Products, based in Vancouver, BC. Another female-founded, Canadian, yoga/meditation/wellness oriented company.