ALALA

The perfect transition from the studio to the streets.

Inspired by her life in NYC, designer Denise Lee, has created ALALA: a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. These women's workout clothes seeks for inspiration in the New York City day a day.

Named after a greek goddess that signifies a battle cry, a call to arms. The brand represents how modern women feel, with audacity to encourage any challenge. Every day is an opportunity to rule the world and make it ours. ALALA has a style based in the ideal of wearing your gym clothes for women for more than just exercise.