ALALAInspired by her life in NYC, designer Denise Lee, has created a line that makes the perfect transition from the studio to the streets. ALALA is a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. The brand seeks for inspiration in the New York City day a day. Named after a greek goddess that signifies a battle cry, a call to arms. The brand represents how modern women feel, with audacity to encourage any challenge. Every day is an opportunity to rule the world and make it ours. The brand has a style based in the ideal of wearing you gym outfit for more than just exercise.